CARE Professional Liability Association is a physician malpractice insurance company that provides high quality low cost malpractice insurance to a wide range of medical practices throughout the East and MidWest US. As an Agent-based sales group, they were in need of a new branding effort and a full line of marketing materials. These included a full corporate identity program; a number of Power Point presentations; Data Sheets and flyers; banner ad program; website and other elements.
The ID/Logo design encompassed the over-arching umbrella of services offered and the shield that malpractice insurance offers to the select physician in partnership with CARE. It was applied to all units of the marketing materials and succeeded in unifying the brand significantly. Since implemented they have a consistent growth pattern that will remain stable in the near future. The materials had a significant impact on the efforts of the sales Agents to increase that growth and has been extremely well received and successful.