Berkshire Hathaway HomeServices, & Commercial Division
I developed a Branding style for Berkshire Hathaway HomeServices and the Commercial Division, along with subsidiary Prudential Real Estate division. Print Media published in a series of industry-leading publications. Also a series of various brochures were designed for both divisions. Each ad or printed piece was stored in a company database and ultimately was editable for use by affilates. Responsible for Concept, Branding Design, Print Design, Ad Design, Art Direction and production.
Behr Paint
Color Trends brochure design for BEHR Paint. The brochure is a16 page guide of suggested color palettes and potential usages within the interior design framework for use in Home Depot in stores. The brochures were in use for more than two quarters in store. Responsible for overall concept, basic word concepts, all visual concept and execution, and art direction using existing and stock photography, and production.
Hitachi Home Electronics
For a series of consumer in-store product brochures, we based the design in a simple and elegant format. Using metallic inks and a faded techno emboss pattern on cover for a clean formal introduction. Inside, products are presented in prop-less simple photo sets offering unobstructed product interpretation. Minimal copywriting and simple captioned illustrations were included in a series of three catalogs, point-of-purchase elements, promo kits and items, and presentation tools. Responsible for Concepts, Branding & Print Design, Art Direction and production.
Tropitone
The Tropitone tradition of innovation lives in the design and manufacture of casual indoor and outdoor patio furniture, pool furniture, contract and hospitality furnishings, patio umbrellas, market umbrellas and shade solutions. A series of product brochures were initiated covering various product lines. In all, five multi-page brochures/catalogs were designed and executed utilizing contract photography. Responsible for Concepts, Branding & Print Design, Art Direction and production.